About
As the social environment becomes increasingly complex and unpredictable, we believe it is necessary to acquire overwhelming speed to better handle sudden changes as quickly as possible.
These situations can be collectively referred to as “VUCA.” VUCA is an acronym for four key words: Volatility, Uncertainty, Complexity, and Ambiguity, which were used at the World Economic Forum in Davos in 2016 and have become subjects of much attention. Nowadays, it is commonly used in the business scene and has become a premise regarding the ways of thinking about work, organization, and management. Through the COVID-19 pandemic, we have truly experienced a VUCA situation.
ASED Lab.’s view on the importance of “Integrated Knowledge.”
In order to address VUCA, a “comprehensive knowledge” approach that utilizes ASED in a correlated and cross-functional manner is precisely what is needed now.
Concept
The project will bring cutting-edge technology into the manufacturing field with the participation of elite members in the fields of Art, Science, Engineering, and Design, and contribute to the succession and development of Japanese manufacturing techniques and technology.
Art
Science
Engineering
Design
Message
Representative
Hiroki Aikawa
ASED Lab. was established as a group company of Daisan Kouki Corporation, a manufacturing company with 75 years of history.
The move to expand into the IT field, which can be called the polar opposite of the manufacturing industry known as the “old economy,” began with Daisan Koki’s philosophy of always taking on new challenges.
In many ways, Japan feels to be in a bind these days. We believe that what is needed in times like these is the will to continue to take on new challenges.
The fusion of Art, Science, Engineering, and Design is the theme of ASED Lab.
We will not only focus on visible needs and things we are currently capable of, but will also proactively envision what the future should look like, and quickly realize it through innovation and by mobilizing the collective efforts of industry, academia, and government.
Member
R&D Executive Team
Taro Tomio
Graduated from Gakushuin University, Faculty of Law, Department of Law
As the first webmaster of the Nestlé Japan Group (~1998), he was in charge of e-brand management and oversaw the planning and management of the entire Nestlé Japan Group’s website. He was in charge of worldwide coordination as a representative of the Nestlé Japan Group. Since 1999, he has served as a director and executive officer of several venture companies, and has been in charge of overseeing planning and development of large-scale web systems for airlines, major mail order companies, and stock exchanges. With the support of Okinawa Prefecture, he has realized the overseas development of Okinawa’s local heroes, international co-productions, and overseas program broadcasts.
Keiji Ota
Ph.D. (International Information and Communication Studies)
Department of Arts and Sciences, College of Liberal Arts, International Christian University. Specially Appointed Lecturer. Invited Researcher, Advanced Institute of Venture and Entrepreneurship, Waseda University.
After completing the doctoral program at the Graduate School of Global Information and Telecommunication Studies, at Waseda University in 2006, he established Quality Experience Design, Inc. in 2008 and has been the president since 2009, engaging in consulting, content creation, and production work related to next-gen media with a focus on 3D and VR.
Book: “Basics of 3D stereoscopic image expression – from basic principles to production techniques -” Ohmsha
Ryunosuke Sendai
Tokyo Metropolitan University, Graduate School of Engineering, Department of Mechanical Engineering, Master.
After working for Canon Inc. in mechanical design and development of inkjet printers, he became a nature photographer. In 2019, he visited Alaska alone, traveling and filming the Arctic wilderness and coastal glacier areas for 3 months. Later, he won several prizes in national photography contests. He has been a member of Re-Invention since 2021 and is primarily responsible for photography and editing. He brings his experience as a mechanical engineer and photographer to solution development.